PHX area - $150 in-home interview

International Design Firm IDEO (www.ideo.com) is currently conducting paid in-home interviews with people ages 22-70 in the Phoenix area on the subject of digital communication and entertainment in the home. All interviews will take place April 27th-April 29th (time of day is flexible.)


Interviews will last 90 minutes and those selected to participate will be compensated $150 for their time.


The purpose of the interview is for individuals to share their opinions, ideas, and unique experiences…and inspire our design projects!


We are specifically seeking people that fall into one or more of the following categories:

You are having Direct TV installed for the first time and/or setting up ‘extras’, such as ‘Video On Demand’ or HD DVR.
You are looking to upgrade your broadband speed and/or requiring tech support.
You are setting up a home entertainment network, or ‘man cave’ including games console, home theatre, etc.
You are someone getting started with broadband and looking to expand your use of it.
You recently moving houses, and setting up a new home network.
You are getting your landline fixed.
You are switching telephone and/or broadband providers.
You are connecting multiple entertainment devices in a single home network.
You are creating a wireless home network (either for entertainment or productivity purposes).
You are connecting your TV to the internet (e.g. Tivo or Hulu user).
You are someone who uses wireless networking, such as a Wireless Card.
You are hooking a new device in to an existing system, such as Blu-Ray DVD, gaming system, or new computer.
You are someone with a networked home office you use as your primary business location.
You are someone setting up a home network that is ‘heavily loaded’ with lots of digital equipment.

[IF YOU KNOW SOMEONE ELSE WHO WOULD BE A REALLY GOOD FIT FOR THIS STUDY, WE WOULD GREATLY APPRECIATE YOU FORWARDING THE OPPORTUNITY TO HIM OR HER.]


If you fit into one or more of the above categories, and are interested in participating, please reply to this email with the answers to the following questions:


Name:
Best Phone:
Gender:
Age:
Ethnicity:
Household income:
Married/Partner/Single/Divorced:
Gender and age of kids living at home:
Occupation (including student or homemaker):
Do you own or rent?
Urban, suburban or rural?

1. How do you fit into the above criteria? (More than one is fine, but it’s VERY important that you explain this in detail so we know how you will fit for our study! We are especially interested in any unique or extreme experiences.)

2. What types of communication services do you have? Please identify who your service provider is and if you bought a bundled package.
Cell/Mobile phone service:
Home phone service:
Cable TV service:
Dish/Satellite service:
High Speed DSL Internet Service:
High Speed Cable service:

3. Please tell us about your digital landscape at home: How many of the following systems do you have in your household, who makes decisions around them, who uses them and how often?
TV:
Computer:
Cell Phone:
Home Phone:
Gaming System:
Home Theater System:

4. On a scale of 1 to 10 (10 being savvy) how tech savvy are you? (please explain)

5. Have you ever used any branded tech support services, such as Geek Squad, TechSolutions, or Zip Express?

6. What and when was your last purchase/set-up/support experience?

7. Please tell us a little more of what you do online (blog, gaming, social networking, etc.) and what websites you visit regularly?



Those selected to participate will be contacted by phone to schedule a time. Thank you for your interest in our research. You may forward this opportunity to anyone you think would qualify and be interested in participating.

Carolyn Hodges
Research Coordinator
(972)317-7129
carolyn@alphabuzzgroup.com